Karina PrinceKarina Prince is a founder of Umanità. She’s being working in Market Research for over 20 years.

She holds an MBA from COPPEAD/UFRJ and Marketing Post-Graduation from IAG MASTER/PUC-RJ; she has taught “Research and Marketing” and “Consumer Behavior” for marketing MBAs at IBMEC-RJ and Getulio Vargas Foundation; she lectured on topics related to qualitative research in different institutions, and also has degree in Advertising from UFF.

Karina Prince worked in the research fields for different types of organization: multinational companies focused on mass consumption products, Brazilian broadcast company and market research institute.

In 2000, she set up her own market research company focused on qualitative studies devoted to provide services to a wide range of market segments.

Umanità is associated to ABEP (Brazilian Association of Market Research) which represents market research companies in order to assure the best practices in this industry.

Rua Gustavo Sampaio, 220/802 - Leme - Rio de Janeiro / RJ - 22010-010
Tel.: +55 (21) 2543.2827  •  Cell.: +55 (21) 98728.7159 / (21) 99958.2876