Focus Groups, mini-Focus Groups, dyads, triads, and in depth interviews.

Ethnography inspired studies allowing for real world direct observation from a privileged perspective.

Other observation techniques are used according to the project scope; among these techniques there are also shopping simulation and internet navigability always under qualitative approach.

Umanità directly conducts the following project phases:

1 Client’s briefing
2 Customized proposal according to client’s interest
3 Detailed briefing for recruitment and field work
4 Development of appropriate instrument for data collection
5 Field work (discussions, interviews, visits, and alike)
6 Final report
7 Results presentation and discussion

For recruiting, Umanità counts upon the best partners throughout the main capital cities in Brazil always keeping close follow-up on their work.

All suppliers use ABEP’s data bank as recruitment quality standards.
Rua Gustavo Sampaio, 220/802 - Leme - Rio de Janeiro / RJ - 22010-010
Tel.: +55 (21) 2543.2827  •  Cell.: +55 (21) 98728.7159 / (21) 99958.2876