Umanità is specialized in qualitative research among consumers and final users, opinion makers, and in-house audience.

Projects are tailored-made according to each client specific needs.

Brand image and positioning.

Corporate image and positioning.

Probing studies (i.e. moods meanings, present-offering representations, obesity among teenagers…).

Assessment and development of new product or service concepts.

TV show evaluations (i.e., soap operas, shows, TV news…).

Communication research: insights generation, creative routes, and advertising assessments.

Evaluation of promotions and development.

Consumer perceptual map studies.

Consumer language learnings.

Consumers’ habits, attitudes, and purchase motivation.

Package studies: generation of insights, creative routes, mock-ups assessments.

Event assessment.

Costumer Service assessment.

Corporate environment evaluation.

Rua Gustavo Sampaio, 220/802 - Leme - Rio de Janeiro / RJ - 22010-010
Tel.: +55 (21) 2543.2827  •  Cell.: +55 (21) 98728.7159 / (21) 99958.2876